3X AOV: The Customer Care Fix That Turned Support Into Revenue
Most brands treat customer care as a cost center right up until it starts tripling average order value. Across a portfolio of health and beauty D2C brands, AOV grew from $99 to $299, First Contact Resolution jumped from 43% to 85%, and formal complaints disappeared entirely. Download the full case study to see how retraining the incentive model not just adding headcount is what actually moved the numbers.
