1 Business Day: Turning a Product Recall Crisis Into Calm
When a recall hits, the brand's reputation is decided in the first 48 hours not the eventual resolution. These two CPG recall engagements went from zero to a fully live, fully staffed contact center in as little as one business day, kept call abandonment as low as 1.7%, and delivered resolution to 100% of consumers who reached out. Download the full case study to see how a pre-built crisis playbook turns "we have a recall" into "we already have this handled."
